British financial app Ziglu conducted a survey among its customers and found that 31% of them are interested in cryptocurrencies. However, the majority of respondents reported a lack of knowledge.
The data was collected by OnePoll at the request of Ziglu. The study involved 2,000 people across the United Kingdom. According to the survey, 31% of respondents are interested in cryptocurrencies, but 62% of respondents stressed that they are not going to invest in digital assets due to lack of knowledge. In addition, 43% of respondents said that they do not know a safe way to buy cryptocurrencies.
At the same time, 64% of respondents said that they would invest in cryptocurrencies if they knew more about them. Another 36% of respondents would buy digital currencies if access to them appeared through large financial institutions, such as banks, and 14% of respondents already had experience buying bitcoin or other cryptocurrencies.
The researchers also asked where the respondents would have invested the extra 100 pounds. 31% of respondents chose gold, bitcoin was in second place with 30%, and another 19% of respondents chose real estate.
“Our survey highlights the importance of financial inclusion and investment knowledge. We will continue to spread the word not only about how cryptocurrency works, but also about how easy and safe it is to buy and sell,” said Ziglu CEO Mark Hipperson.
Earlier, the company Bitwise conducted a survey of financial advisors and it turned out that 17% of respondents are considering investing in cryptocurrencies, and 2% have already decided to buy digital assets.