An Indian startup has created a decentralized Ethereum Push Notification service (EPNS) notification Protocol that allows dApps to send pop-up notifications to users.
EPNS Richa Joshi said the project team developed the Protocol after discovering striking similarities between how apps worked in the early days of the Internet and how they work in Web 3.0.
She explained that Gmail or Orkut didn’t send notifications at first. Users had to check each time whether they received new emails or messages. The situation changed in 2010 when Apple launched the notification for the online applications. Joshi noted:
“All of a sudden, services started reaching out to users whenever action was required on their part. This increased the level of engagement by 7 times and significantly improved interaction.”
According to her, from this point of view, dApps, smart contracts and other decentralized services in Web 3.0 work similarly to the early GMail and Orkut. This is what prompted Joshi and her team to bring push notifications to the decentralized world and “take the industry out of the stone age communications era.”
According to Joshi, EPNS is a decentralized communication layer that “follows the spirit of Web 3.0 and is capable of transmitting notifications to any platform, including cryptocurrency wallets, mobile apps, or even web browsers.” EPNS for decentralized apps and services will serve the same purpose as Apple’s Push Notification Service for iOS platforms.
EPNS will act as a decentralized middleware and verify the source, provide spam protection, and send notifications to the wallet user only if they have agreed to receive them. She added that users will have full control over receiving notifications:
“The Protocol allows users to directly control which services they receive notifications from, it imposes rules on services, including spam protection for users, and so on.”
According to the EPNS team, decentralized services will have a better chance of promoting their services in the cryptocurrency community using push notifications.
Just as the chromium-based Brave browser rewards users for viewing ads, EPNS will encourage cryptocurrency wallet users who opt for push notifications via the Protocol. In addition, cryptocurrency wallet operators that allow EPNS to send notifications to their users will receive a portion of the revenue generated from using the system.
Decentralized applications are becoming increasingly popular in the cryptocurrency industry. Recently, trading volumes on decentralized exchanges have increased dramatically
amid a boom in interest in DeFi, and in August exceeded $10 billion.