Norwegian salmon producer Kvarøy Arctic has joined the IBM Food Trust blockchain platform to increase supply chain transparency and prevent fraud in the seafood industry.
Norwegian farmed salmon producer Kvarøy Arctic has joined the ranks of companies that have joined IBM Food Trust, a blockchain-based supply chain tracking platform. Kvarøy Arctic supplies products for Whole Foods restaurants and retail stores in the United States and Canada.
Now the company will use the blockchain to provide consumers with detailed information about the origin of its products. IBM Food Trust CEO Raj RAO called the partnership “an important step in promoting transparency and responsible production in the seafood supply chain.”
Using a QR code, Kvarøy Arctic customers will be able to access comprehensive information and images detailing the conditions of salmon production, including the age of the fish, the date of production and information about the route of product delivery from the farm to the supermarket.
The salmon producer is also working with the feed supplier BioMar to add its supply chain data to the project. Kvarøy Arctic reports a sharp increase in demand for fresh seafood in the United States over the past three months-shipments exceed the expected volume by half.
Press Secretary IBM Food Trust Brother Espen (Espen Breathe) he said that premium-class products are much more likely to be the object of fraud than other consumer products.
A study published by the environmental nonprofit organization Oceana found that a third of all seafood in the United States is mislabeled, resulting in consumers often paying a high price for low-quality products.
In April, it became known that the “fruit giant” Dole Food Company will launch a supply chain tracking system on the IBM blockchain for agricultural products by 2025. In the same month, Nestlé and the rainforest Alliance, a nonprofit organization, said they were using the IBM Food Trust blockchain platform to track Zoegas coffee supply chains.